| TOPIC | "The Invisible Energy Leak." |
| THE HOOK | A video of a Pistol Squat or Patterson Squat. |
| THE COPY | "Can't do this squat after your run? Your body isn't recovering properly. Find out why in 60 seconds." |
| ACTION | Runner taps the link in bio → Recup Station: The Diagnostic (intake-ig.html) → gets a Grade, a member code, and a drink saved for them. |
Setup: Roadside "Check-In" table. 10 cups of The Flush already poured. Products in big jugs, no labels. Call it "the drink". Never say brand names, "shake" or "supplement" at the table.
Queue too long? Point people at the QR stand. They check in on their own phone and show their code at the table.
Other options on the screen: Email (sent automatically), Instagram DM, or they message us on WhatsApp by scanning the QR. Every path still gets the 10% and the PDF. Never push.
| THEY CHOSE | WHAT HAPPENS |
|---|---|
| Tap SEND PDF ON WHATSAPP on the iPad (or WA ↗ on the terminal). The message with their manual link is pre-written. Press send. | |
| Sent automatically by the Google Sheet the moment they check in. | |
| Instagram DM | DM them the manual link from @recup.stn after the event (terminal lists the handles). |
| No contact | They scan the QR on the iPad screen. Nothing to send. |
Open the blood vessels. More oxygen = less fatigue.
1 serving of Nitric Oxide + Electrolytes, 15 mins before flag-off.
"This opens your body's pipes so energy flows faster."
Stay hydrated. Don't wait until you're thirsty.
Sip electrolytes every 2km to prevent cramping. → THE FLOW
"Sweat takes salt out of you. This puts it back so your muscles don't get stuck."
Stop muscle breakdown and repair cells.
1. Immediate: Protein + Collagen → THE BUILD
2. Antioxidant: Acai (mop up "exercise rust")
3. The Night Shift: before bed, heart recovery
"Running makes tiny scratches in your muscles. This gives your body the bricks to fix them."
| ON THE MENU | WHAT'S INSIDE | PRICE |
|---|---|---|
| THE FLUSH · check-in cup | CR7 + Aloe | |
| THE FLOW · during-run | Jug (10 cups): 2.5 scoops Niteworks + 10 Collagen + 10 Electrolyte in 1000 ml water. Pour: 100 ml into the 8oz cup, fill the rest with ice. Dilutes as it melts; easy to carry on the run. | |
| THE BUILD · post-run | Blender (3 cups): 2 scoops RS Pro (Rebuild Strength) + PB/Caramel in ~800 ml water. Pour: split evenly into 3 cups. Only 3 ice cubes. | |
| ACAI ANTIOXIDANT · add-on | Acai berry | TBC |
| THE NIGHT SHIFT · take-home | Niteworks, before bed | TBC |
| NITRIC PRIME · locked | Nitric Oxide + Electrolytes | Cup 2 members |
| STEP | ACTION | BENEFIT / INCENTIVE | DATA POINT (THE IPAD ASKS) |
|---|
Bukit Damansara, plus video calls from anywhere. We look at what's going on inside: energy, sleep, skin, stomach, mood, belly fat, recovery, and their health check results. Never name a disease or promise to treat, heal or cure.
Runners book on their Ascension card (☰ menu → Book RECUP.STN HQ, or the dark card). The form asks the safety question; answers show in the God Terminal under HEALTH BAR as SAFETY: …. Set a time, tap BOOK, then WA / IG DM them. Say it like this:
Internal name: The Sovereign Health Protocol. Public name: RECUP 90. Never show the program or price on a post or the card. It is explained on the call.
| THE FLOW (ALL PROGRAMS) | 1. A post catches their eye → 2. They comment or DM → 3. Whale Diagnostic (a few questions) → 4. 15-minute call: we go through their answers or body scan → 5. They get their plan and products. Runners already did The Diagnostic, so step 3 is the HQ booking form. Don't make them fill in a second form. |
| WEEKS 1–2 | Settle your stomach, sleep better, steady energy. |
| WEEKS 3–13 | Lose belly fat and keep your muscle by hitting your daily protein number. One measured meal a day makes that easy. |
| PRICE | RM 1,600 coaching. Free when they get their starter pack from us. |
| NOT FOR THEM RIGHT NOW | Pregnant or breastfeeding (unless their doctor says OK) · Kidney disease stage 3, 4 or 5 · Having chemo or radiotherapy · On blood thinners like warfarin: doctor first before fish oil or garlic supplements. If the form says SAFETY: anything but "None of these", don't sell. Refer to their doctor first. |
Words we don't say to customers yet: the partner brand name, "shake", "supplement", "protocol", "calibrate", "metabolic", "detox", "heal", "cure". Full list and swaps live in the SSOT link at the top.